Imagine this scenario. You are a rock star sales development representative (SDR) in your organization. You have identified a crucial target account and have to collect all possible information regarding the account. You begin browsing random leads through Google. Each lead has taken you through a wormhole of misinformation and…

With increasing globalization, it seems that the world is shrinking. The pharmaceutical industry has been quick to adapt to this philosophy and accommodate rising demands for advanced medicines across the globe. With the set-up of product R&D and manufacturing centers worldwide, the pharma supply chain has become global. While this…

Sales and sales processes across the globe are changing. There is a paradigm shift in the way sales is done. Sales have become more and more ‘Inside Sales’ driven. (Inside sales is the process of selling from an office via phone, email, or online, rather than traveling to meet clients)…

EVs are the way forward, and Numocity is pioneering the space
EVs are the way forward, and Numocity is pioneering the space

Electric Vehicles (EVs) are the way forward with clean mobility. World over there has been several interventions in policy, infrastructure, and technology to boost the adoption of EVs. To make a real impact Governments and Businesses need to look at this market with a systems approach of bringing several industries…

Despite some companies making progress in leaps and bounds by boosting their conversions using conversion rate optimization (CRO), many remain to be sold on the idea and some remain ignorant altogether about the existence of CRO as a marketing discipline.

The conversion conundrum at its crux is the gap between…

Ideaspring Capital

An early-stage VC fund investing in technology product companies in India.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store