Aug 1, 2022Why did we invest? — SmartshipRemember the ship that was stuck at the Suez canal last year? It caught the frenzy of social media and multiple memes were created highlighting its plight. Well, it was no joke for the global maritime industry! The blockage had caused disruption to deliver over $9 billion worth of goods…4 min read4 min read
Oct 29, 2021Why did we invest? — B2BrainImagine this scenario. You are a rock star sales development representative (SDR) in your organization. You have identified a crucial target account and have to collect all possible information regarding the account. You begin browsing random leads through Google. Each lead has taken you through a wormhole of misinformation and…3 min read3 min read
Jul 20, 2021Pharma in the times of Covid-19 crisis: What lies aheadWith increasing globalization, it seems that the world is shrinking. The pharmaceutical industry has been quick to adapt to this philosophy and accommodate rising demands for advanced medicines across the globe. With the set-up of product R&D and manufacturing centers worldwide, the pharma supply chain has become global. While this…Pharma5 min readPharma5 min read
Feb 19, 2021The Paradigm Shift in the Sales ProcessSales and sales processes across the globe are changing. There is a paradigm shift in the way sales is done. Sales have become more and more ‘Inside Sales’ driven. (Inside sales is the process of selling from an office via phone, email, or online, rather than traveling to meet clients)…Sales Development4 min readSales Development4 min read
Nov 6, 2020Software and IoT Accelerating Global EV Market Success —Electric Vehicles (EVs) are the way forward with clean mobility. World over there has been several interventions in policy, infrastructure, and technology to boost the adoption of EVs. To make a real impact Governments and Businesses need to look at this market with a systems approach of bringing several industries…Capital4 min readCapital4 min read
Jul 15, 2020Enterprise Sales in a Post COVID-19 Lockdown WorldIn times of crisis, when the news is full of shocking and ominous headlines, it’s important to keep calm and remember that there are still a lot of things that we can control and a lot of ways that we can make a difference. Especially when we are in a…Enterprise6 min readEnterprise6 min read
Jul 15, 2020The Conversion ConundrumDespite some companies making progress in leaps and bounds by boosting their conversions using conversion rate optimization (CRO), many remain to be sold on the idea and some remain ignorant altogether about the existence of CRO as a marketing discipline. The conversion conundrum at its crux is the gap between…Ecommerce4 min readEcommerce4 min read
Apr 13, 2020How Worxogo is Navigating the Uncharted Waters of COVID-19Covid-19 has created a crisis none of us could have foreseen, and at a scale that no one was prepared for. These are uncertain times for everyone. In some ways, small businesses and startups have been hit the hardest. Yet, I do believe that these unique challenges have also proved…Covid 194 min readCovid 194 min read
Apr 13, 2020The Necessities of Innovation in CrisesIt is said that necessity is the mother of invention. However, it isn’t said how the process of conception to birthing invention thanks to necessity, occurs. Therein lies the rub. It takes a special kind of person, or a team to ensure the successful execution of this process. Consider this…Covid 195 min readCovid 195 min read
Apr 13, 2020How Startups Can Stay Operational During the COVID-19 PandemoniumNews and stress about the coronavirus from around the world is creating significant uncertainty among leaders, employees and customers. Beyond the commonsense measures, I wanted to provide a list of operational resources to help you as you develop your own internal and external responses and policies. We have weathered a…Covid 197 min readCovid 197 min read
