Sales and sales processes across the globe are changing. There is a paradigm shift in the way sales is done. Sales have become more and more ‘Inside Sales’ driven. (Inside sales is the process of selling from an office via phone, email, or online, rather than traveling to meet clients) Be it a small startup or a big corporate everyone is changing the way they have traditionally done sales. Many large organizations that are field-heavy in sales are shifting sales responsibilities from field sales to inside sales. This is especially true now post the outbreak of the Covid-19 pandemic. …
Electric Vehicles (EVs) are the way forward with clean mobility. World over there has been several interventions in policy, infrastructure, and technology to boost the adoption of EVs. To make a real impact Governments and Businesses need to look at this market with a systems approach of bringing several industries to interwork. EVs need an automobile, power grid, telecom, and digital industries to work together to create seamless user experiences leading to faster adoption. Leveraging IoT devices, software engineering, cloud computing, and data analytics are the key ingredients in this strategy.
Automobiles are at the heart of the Electrification of…
In times of crisis, when the news is full of shocking and ominous headlines, it’s important to keep calm and remember that there are still a lot of things that we can control and a lot of ways that we can make a difference.
Especially when we are in a pandemic at a stage where few states, markets, and industries have started to open up.
Reopening itself is a big natural experiment. We have never before attempted to shut down the modern global economy, much less reopen it in the setting of an ongoing pandemic.
A similar point can be…
Despite some companies making progress in leaps and bounds by boosting their conversions using conversion rate optimization (CRO), many remain to be sold on the idea and some remain ignorant altogether about the existence of CRO as a marketing discipline.
The conversion conundrum at its crux is the gap between awareness of CRO with all of its benefits and the implementation of CRO as a practice to boost conversions; witnessed most commonly in the eCommerce industry.
There are many versions of the definition of CRO, one that we find appropriate is offered by Moz.com; “Conversion rate optimization (CRO) is the…
Covid-19 has created a crisis none of us could have foreseen, and at a scale that no one was prepared for. These are uncertain times for everyone.
In some ways, small businesses and startups have been hit the hardest.
Yet, I do believe that these unique challenges have also proved to be our strengths, as startups are responding in dynamic and agile ways.
As a startup with just five years behind us, we too were caught off-guard when the Covid-19 situation arose. …
It is said that necessity is the mother of invention. However, it isn’t said how the process of conception to birthing invention thanks to necessity, occurs.
Therein lies the rub.
It takes a special kind of person, or a team to ensure the successful execution of this process.
Consider this: for many decades, travelers huffed and puffed as they lugged their heavy bags around. Bernard Sadow, a VP at a company that made coats and luggage, thought to put wheels on a suitcase, attach a strap and pull it. It worked. It was 1970 and travel wasn’t the same anymore.
News and stress about the coronavirus from around the world is creating significant uncertainty among leaders, employees and customers.
Beyond the commonsense measures, I wanted to provide a list of operational resources to help you as you develop your own internal and external responses and policies.
We have weathered a broad range of global challenges. While there is never a playbook, we’re hoping the information below will help you to:
In a country like India with a large but mostly…
Over the last decade, the biggest technology advancement for enterprise software has been the adoption of the cloud. There are several reasons for this shift, mainly:
All of us are steadily exposed to a lot of media diet which emphasizes both, the advantages and pitfalls of AI. Either way, it is the new reality. It has been silently and steadily penetrating multiple facets of every industry.
This steady state AI penetration has largely been in the consumer and enterprise space, and has had tangible and intangible impact on outcomes — changing behavior, shifting business models and disrupting marketplaces.
However, we’re also seeing significant penetration in industrial, manufacturing, energy, engineering and such spaces.
Take oil and gas production for example. We now have sensors tracking every event…
Heraclitus said, ‘Nothing endures but change’.
We live in a world where the speed of change itself is being disrupted. Rapid digitization fuelled by rapid technological innovation is transforming the global business landscape at an unprecedented pace.
To remain relevant and flourish, companies need to be at the forefront of adopting new technologies to enable digital transformation, both for themselves and for their customers and partners. Enterprise sales, a critical business function, is no exception.
What worked yesterday is unlikely to work today as a sales strategy and organization, whether you are a large corporate or a start-up.
An early-stage VC fund investing in technology product companies in India.